Dog Bowl On Dragons Den
Last night’s episode of Dragon’s Den showed a lady called Natalie, who had invented a Non-Spill dog bowl.
I thought it quite a clever invention – it holds water and lets just enough water up for one mouthful of water for a dog at one time, which prevents the dog dripping water all over the car. If you put your brakes on or the bowl was rolled, then the force would close the hole.
Natalie had also sold 22,000 of the dog bowls in the last 5 months and made a net profit of £13,000, however, she wanted to take the product to the USA along with a similar version for smaller dogs, another for cats and a larger bowl for owners with multiple dogs. After all, Americans do spend a lot of money, more than £10 billion per year, on their dogs.
Unfortunately for Natalie, the Dragons turned her down for a couple of reasons. Firstly, they thought she should crack the UK market before venturing into America and they also thought it was more of a lifestyle business than an investment and she didn’t really need to £100,000 she was asking for. Theo Paphitis offered a few words of wisdom and advised her to license the product to somebody else for the American market and after Natalie had left the Den, he did comment to Duncan Bannatyne that somebody looking to take a product to America without the necessary knowledge would be like walking into the lion’s den.
I thought it a shame they couldn’t help her, but hey, that’s business. Personally, I’d have bought one!
Further Thoughts and Related Products:public relations information here
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Sep 09, 2008 | 0 | Dog Products
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